I was hired by

The Pet Bodega

for a new logo design.

The Pet Bodega is a dog grooming service that also has a variety of food, toys, and accessories catered to dogs and cats. The owner’s goal was to have a logo that not only encompassed her sense of style and her own dogs, but also reflected the company’s devotion to organic, natural products. I believe the end result accomplished her objectives while remaining timeless as the business continues to grow.

BEFORE

AFTER

PRIMARY LOGOS

Full Logo

Large format

SECONDARY LOGOS

Small format

Wordmark

Olive green and a rich magenta are the brand’s signature colors. A neutral soft beige as well as the shade, “Charleston Green” serve as accent and secondary shades. The olive green and soft beige highlight the brand’s oath to organic, natural products and practices while the magenta and Charleston Green elevate the brand as chic and elegant.