VALIDATED

Take Care :): B*TCH IM MENTAL

I was tasked with creating a hypothetical brand that is representative of myself and has an original concept. While I knew that apparel design was the route I wanted to go with out of my love for fashion, I wanted to incorporate mental health and wellness as well.
After orchestrating surveys and pursuing additional research, I envisioned VALIDATED— the parent brand to Take Care & B*TCH IM MENTAL.
I am in the process of trademarking the brand names and logos.

DELIVERABLES

Brand Guide ● Website Prototype ● Apparel ● Packaging ● Corporate Identity ● Logo Variations for File Types & Color Profiles

B*TCH

IM MENTAL

APPAREL

Target Audience

Anyone 16+ ; main focus on main focus on those between the ages of 16-25
General public
Edgy, bold, or grunge aestethics
Introspective

APPAREL

Target Audience

Any age & gender ; main focus on those between the ages of 15-25
General public
Introspective
Bright outlook; positive
Open to conversation on mental health

A clothing line that not only provides original, eye-catching pieces, but a connection to mental health resources and other people.

With the incorporation of our VALIDATED QR code as a design element within each piece, we are able to subtly and attractively create an easy link to our webpage for anyone who scans it. While the first page the user is navigated to presents a new phrase, quote, or words of encouragement that is updated daily, the QR code also serves as a link to our e-store, wellness resources, and a community platform.